The Profit Scale

3 Ways to Market to B2B Clients Without Using Social Media - Ep.# 36

Episode Summary

Chances are you didn't get into business because you love marketing. Yet, it's a crucial part of successfully running a successful B2B business that we can't avoid. So, how do you make it more enjoyable? Align your marketing strategy with your target market. Today's episode covers three ways to market your business offline, meaning no social media is required. These are simple yet effective ways to find and build relationships with decision-makers and authority in your field, all without ever creating a LinkedIn or Instagram post. Hit play, dive into today's conversation, and thank me later.

Episode Notes

🎯 Top takeaways from today's episode: 

1. Social media is not the only way to market your business and may not be the most effective way for you.
2. 3 ways to market your business offline are:
   1. Having conversations with your network
   2. Being featured in publications
   3. Attending live events
3. Educate the people around you on what you do and who you serve. Equip them with the knowledge to recommend you when opportunities arise.

📊 Statistics You Need to Know

• Google processes 8.5 billion searches each day as of 2023, which means it processes 99,000 searches per second. (Source)
• 86% of people ignore paid advertisements. (Source)

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