The Profit Scale

Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya - Ep. #39

Episode Summary

Sometimes LinkedIn can feel like a minefield to navigate; leaving you with more questions than answers. What exactly should I post? Should I only post about my business? How personal should I be? How often should I post? In today's episode, I discuss with Tania Bhattacharyya, the founder of Lumos Marketing, how we can utilize thought leadership in our LinkedIn content to tell stories that are real, transparent, authentic, and create the community that we are looking for. If you've been struggling with or rethinking your approach to LinkedIn - this is the episode for you. Turn up the volume and settle in, friend. Let's get started.

Episode Notes

🎯 Top Takeaway from Today's Episode

Our approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for. 

📌 Key Points from the Episode

Thoughts that we can keep in mind while we engage on LinkedIn and other platforms:

  1. When we are on these platforms we are seeking to build community, not just promote. People want to connect with someone that they know, like and trust. 
  2. Engaging in social media does not have to be a huge all-consuming task. Setting aside time in your schedule to post a thoughtful post, respond to comments, comment on and like others' posts, send a message, etc. can go a long way!
  3. It's all H2H. As Tania outlined in the episode, it's important for us to remember that while we are entrepreneurs, we are still humans who are engaging with other humans.

📊 Statistics You Need to Know

💡 Take Action

Download Tania's 14 LinkedIn Content Prmopts Reach out and connect with someone on LinkedIn. Send a message and introduce yourself!

🔗 Links

🤝Connect with Tania Bhattacharyya on LinkedIn

🌐Learn more about how you can work with Tania here

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👋🏽 Connect with me on LinkedIn or Instagram!

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