The Profit Scale

4 Lessons I Learned from the Co(i)nversations Conference - Ep. #42

Episode Summary

Salutations, friend! Welcome back to another episode of the Profit Scale! Last month, our team hosted our Co(i)nversations Conference and it was everything that we had planned for and more. We did it, Joe! (Please tell me you get that reference…) In today's episode, I recap the conference and share my major takeaways as host, organizer and an attendee. It’s my hope that these lessons will encourage you along your B2B journey, while also inspiring you to join us next year! Turn up the volume and settle in, friend. Let's get started.

Episode Notes

🎯 Top Takeaway from Today's Episode

The fear you feel when you’re doing something new is not an indication that you’re doing something wrong. It’s a signal that you are operating outside of your comfort zone. Don’t let that fear stop you, let it encourage you. 

đź“Ś Key Points from the Episode

Here are the 5 takeaways from today's episode:

  1. Lesson #1: Invest in building relationships. The quality of your relationships will determine the quantity of your opportunities. Invest in getting to know people, especially your prospects.
  2. Lesson #2 : Position Yourself as a Partner. Organizations want to know they can rely on you even when things are going wrong, be committed to the outcomes. 
  3. Lesson #3: Share the Stories of Transformation. Stories are a powerful tool that we can use to create connection and deepen relationships with prospects. 
  4. Lesson #4: We Can Do Hard Things. We all face fears and challenges that might scare us along our B2B journey. That’s where courage comes into play — moving forward despite the fear we feel.

đź’ˇ Take Action

đź“‹ Join the waitlist for next year's Co(i)nversations Conference


đź”— Links

🎧 Listen to Episode 39: Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya

đź’Ś Be a part of our growing email community: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast