The Profit Scale

From Data to Deals - How to Use Research To Capture a Prospect’s Attention - Ep. #40

Episode Summary

What do sales have in common? Turns out they both share research as a foundation part of their processes. When applied strategically to sales, research can be a powerful tool to capture the attention of decision-makers. In today’s episode, I’m going to share with you exactly how to leverage research to capture attention and secure more conversations.

Episode Notes

🎯 Top Takeaway from Today's Episode

The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospect’s attention over larger organizations.

📌 Key Points from the Episode

There are three critical questions to ask and answer before you hire any kind of sales support. 

1. Strategy #1: Capture their attention using personalization
2. Strategy #2: Capture their attention using competitor analysis
3. Strategy #3: Capture their attention using industry statistics

📊 Statistics You Need to Know

• 59% of web users would avoid buying from a company who made obvious spelling or grammar mistakes. (source)
• You can increase email open rates by 23.8% by adding two extra words to the email subject line. (source)

💡 Take Action

• Find one compelling industry statistics that you can incorporate into your emails and posts.

🔗 Links
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